Privacy Policy

GiraffeCafe Books and Barbary Tavern Publishing LLC

Updated November 7, 2023

This Privacy Policy (“Policy”) describes the types of personal information we, GiraffeCafe Books and Barbary Tavern Publishing LLC. (“us,” our” or “we”), may collect about you when you use and access our websites located at, (the “Website”), and all other websites, services, applications, and mobile applications where this Policy appears or is otherwise referenced (collectively the “Services”), the purposes for which we use the information, and the circumstances in which we may share such information.


When accessing our Services, we may collect information about you, including your name, contact information, login information, purchase history, photographs you submit, and any other information you choose to provide. For example, we may collect this information from you when you join our mailing list, purchase a product, create an account, leave a review, download our mobile app, contact us, or interact with us for any other purpose.  We may also collect your mailing and billing information when you place an order with us.  


We (and other entities) automatically collect information relating to your interactions with us and our Services, including browser type, IP address, pages visited and other activities on the Services, device type, time and date of visit, and other information we collect through the use of cookies and similar technology. See the “Digital Advertising and Analytics” section of this Policy to learn more about the use of this information and the choices available to you. 


We may use your information for any lawful purpose, including the following:


  •     Sending you communications and administrative emails;
  •     Operating, personalizing and tailoring the Services, including for analytics purposes;
  •     Fulfilling your orders;
  •     Sending you promotional/marketing information, advertising, newsletters, offers or other information that may be of interest to you;
  •     Providing support related to your account or your orders;
  •     Responding to your inquiries;
  •     Complying with the law and to maintain the security of our Services; and
  •     With your consent or for any other purposes that we may disclose at the time information is collected.


We may share personal information about you with other entities, including the following:

  •       Service providers, such as payment processors, data hosting services analytics services, and fulfillment services to facilitate our operations and provide the Services;
  •       Other companies to send you information about their products and services that may be relevant to you;
  •       Pursuant to a subpoena, court order, government inquiry or other legal process or as required by law to protect the rights or property of GiraffeCafe Books, Barbary Tavern Publishing LLC, or a third party or to protect the safety or security of any person or entity;
  •       In connection with, or during negotiations of, any merger, sale of our assets, financing, or acquisition of all or a portion of our business to another company;
  •       Affiliates or joint venture partners that we may have in the future;
  •       Business partners to offer you certain products, services or promotions; and
  •       With your consent or as otherwise disclosed at the time of data collection or sharing. 
  • The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.


We may share information that has been aggregated or de-identified without limitation.


When you share personal information or otherwise interact in the public areas of the Website, such as by leaving reviews, such information may be viewed by all users and may be publicly distributed outside of GiraffeCafe Books and Barbary Tavern Publishing LLC. If you register your GiraffeCafe Books or Barbary Tavern Publishing LLC account through a third-party social media service, such as Facebook, your contacts on the third-party social media service may see your name, profile, pictures and description of your activity. Similarly, other users will be able to view descriptions of your activity, communicate with you and view your profile.


Additionally, with your consent, we may publish testimonials and comments you submit. We may post feedback submitted to us on the Website from time to time. If you make any comments on a blog or forum associated with the Website, you should be aware that any personal information you submit there can be read, collected, or used by other users of these forums. We are not responsible for the information you choose to submit in these blogs and forums.

We may work with ad networks and other ad serving providers (“Advertising Providers”) to serve ads on behalf of us and others on non-affiliated platforms. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information Advertising Providers collect about your use of the Website and other sites or apps over time, including information about relationships among different browsers and devices. This type of advertising is known as targeted advertising. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at


You can opt out of targeted advertising on websites by third parties that participate in self-regulatory programs by visiting the Digital Advertising Alliance’s Webchoices tool at If you delete your cookies or use a different browser or mobile device, you may need to renew your opt-out choices exercised through the DAA Webchoices tool. Electing to opt out will not stop advertising from appearing in your browser or applications, but it may make the ads you see less relevant to your interests.


We may also work with third parties that collect data about your use of the Site and other sites or apps over time from non-advertising purposes. We use Google Analytics and other third-party services to help us understand how our customers use our Website and for analytics and marketing purposes. For more information about how Google Analytics collects and uses data when you use our Site, visit You can also opt-out of Google Analytics here:


Additionally, your browser may offer the ability to refuse cookies or delete certain cookies. In the event you refuse to accept cookies by adjusting your browser setting, some or all areas of our Services may not function properly or may not be accessible.



Our website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. We will not send you an SMS message unless you have opted in by providing us with your express consent.


Our Services may contain links to other websites belonging to third parties that are not affiliated with us. We are not responsible for the content, security, or privacy practices employed by other websites, or links posted on our Services. Information you disclose to other parties or through such sites is subject to the privacy and security practices and policies of those parties or websites, and we encourage you to read the privacy statements of each website or online service you visit to learn how such third parties may treat your information.


Additionally, the Services allow you to create a new account or sign into your account using your existing login information from a social-networking service, such as Facebook. If you register or access your account through our Services with a social networking service (or later link your account to one), we will collect certain information about you from that social networking service, and what we collect depends on your privacy settings with that social networking service. If you use these tools, those social networking services may collect information about you and may use and share such information in accordance with your account settings.  


Your interactions with third-party companies and your use of their features are governed by the privacy policies of the companies that provide those features. We encourage you to carefully read the privacy policies of any accounts you create and use.


Under this Privacy Policy, and by law if you are a resident of California, you may have the following rights with regard to personal information about you. See “Your Rights and Choices” below for more information about the rights that may be available to you.


This section applies to residents of the European Economic Area (“EEA”), Switzerland, and the United Kingdom (“UK”). 


Legal Basis for Processing Personal Information
We may process personal information about you where the laws of your jurisdiction permit it. We may rely on the following legal bases under the following conditions:


  •     Consent - you have given your consent for processing personal information for one or more specific purposes.
  •     Performance of a contract - provision of personal information is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.
  •     Legal obligations - processing personal information is necessary for compliance with a legal obligation to which we are subject.
  •     Vital interests - processing personal information is necessary in order to protect your vital interests or of another natural person.
  •     Legitimate interests - processing personal information is necessary for the purposes of the legitimate interests pursued by GiraffeCafe Books or Barbary Tavern Publishing LLC.


Upon request, we will clarify the specific legal basis that applies to the processing of certain personal information about you.


Information Retention
We retain personal information that we collect for as long as we need to use it in connection with our business and in accordance with our standard practices or in compliance with applicable laws. When we no longer need the personal information, we will deidentify, aggregate, or delete this information where required by law. 


Your Rights
Residents of certain jurisdictions, including the EEA, UK, Australia, Canada, and California, have rights with respect to the personal information collected by us. You may be able to exercise the following rights, subject to certain exceptions and limitations.

  •     Right to confirm and to know.  You have the right to confirm whether we are processing personal information about you and to request that we disclose the categories of personal information we collected about you individually, the categories of sources from which the information was collected, the business or commercial purposes for which we collected or sold that information, and the categories or third parties to whom the information was sold or disclosed for a business purpose in the last 12 months. 
  •     Right to access and transfer personal information. The right to access the information we have about you and to request a portable copy. You may have the right to request we transmit a copy of personal information about you to another business. 
  •     Right to correct personal information. You have the right to have incomplete or inaccurate personal information about you corrected.
  •     Right to restrict or block processing of personal information. Under certain circumstances, you may request that we restrict or block the processing of personal information about you.
  •     Right to erase personal information. You have the right to ask us to delete or remove personal information about you under certain circumstances.
  •     Right to opt-out of sale or sharing. You have the right to ask us not to share or sell your personal information to third parties. 
  •     Right to withdraw your consent. You have the right to withdraw your consent to our processing of personal information about you. If you withdraw your consent, we may not be able to provide you with access to certain functionalities of the Services.
  •     Right not to be discriminated against. You have the right not to be discriminated against for exercising any of your consumer rights.


You may exercise your rights by:

  •       Contacting us by email at;

Please note that we may ask you to verify your identity before responding to such requests. As part of this process, we may call you after you submit your request to verify information. 


You may also designate an authorized agent to exercise certain of the rights listed above on your behalf. If an authorized agent submits a request on your behalf, we will require proof that the authorized agent has your written permission to submit such a request.

If you are unhappy with our response to your request, we hope you will reach out to us first at For residents of the EEA or the UK, if you are still unhappy, you have the right to complain to your Data Protection Authority. 


Managing Your Preferences
We will periodically send you newsletters and e-mails that directly promote our products, our business partners’ products, the use of our Website or the Services. When you receive newsletters or promotional communications from us, you have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive or by contacting us directly. If you opt out of our email marketing, we will still send you messages related to our transactions and relationship with you, including order confirmations and notices of any updates to our Terms of Use or Privacy Policy.


With your permission, we may send you text messages about our store, new products, and other updates. You may unsubscribe to these messages at any time by replying “STOP” or contacting us directly using the information in “Contact Us” below. 


For choices with respect to targeted advertising activities, please see the “Digital Advertising & Analytics” section above. 


Updating Your Information
When you have an account with us, you may review, change, or update your contact information by logging into your account.  


We reserve the right to modify or supplement this Privacy Policy at any time. Therefore, we recommend that you review this Privacy Policy, updated and posted on this Website, regularly for changes. 


If you have any questions about this Privacy Policy, you can contact our Data Protection Officer:


By email:

By mail:
Barbary Tavern Publishing LLC

ATTN: Privacy Compliance Officer
1401 21st St #6823

Sacramento, CA 95811